S & M Atlantic was established in 1953. It started as a wholesaler and importer of footwear. In 1987, the company’s owners had the vision to invest and open its own manufacturing plants in Indonesia to produce causal, athletic, slippers, sandals, and vulcanized rubber shoes. In a short span of a few years, the factory expanded its operations becoming one of the leading manufacturers in Southeast Asia employing thousands of workers and supplying under OEM/ODM terms to major European brands.

In 2010, the group embarked on a new venture setting up a new plant to produce over 2000 pairs per day and expand further in North American markets. New models of winter boots, rain, and rubber shoes for women and children, pivoted on its prophylactic philosophy, made out of hypoallergenic materials, relied on its Italian designers’ teamwork and using Italian equipment “Ottogalli” peerless technology in the injection domain. Needless to say, these shoes are attractive and fashionable, comfortable, and reasonably priced. The products are designed to withstand extreme weather conditions without losing their elasticity or softness.